BillerudKorsnäs invests in recycling

BillerudKorsnäs invested in recycling with the acquistion of minority property in the innovative visitor, Recycl3R. The company has developed a digital solution to increase recycling rates of single employ packaging. The investment is fabricated by BillerudKorsnäs' wholly owned subsidiary BillerudKorsnäs Venture AB, which invests in young and innovative companies with solutions that volition influence the future for packaging.

Waste matter product is 1 of the largest environmental problems that gild faces today, and solving information technology is a big claiming. In Europe alone, 240 million tons of waste is produced only only 44% of information technology is recycled. Ivan Gonzalez, environmental lawyer and co-founder of Recycl3R said, "BillerudKorsnäs shares our vision of solving this global challenge and is an excellent partner and investor for Recycl3R."

Recycl3R builds a database with data about the packaging material used for different consumer products. The company also understands the different recycling regulations and requirements around the world. This knowledge is used to guide consumers to the nearest recycling station and help them recycle correctly. The solution besides makes it possible for producers and distributors to give consumers the incentive to recycle more with gamification and by connecting value such as deposits or loyalty points to the dissimilar packaging materials.

The Recycl3R squad has a background in ecology consulting, and the organization was developed partly within the European 'TagitSmart' project. It has caught the interest of international retailers and brands with a mission to get more material dorsum into recycling streams. Carrefour Kingdom of spain has implemented the solution.

Martin Neselius, Venture director at BillerudKorsnäs Venture says, "Packaging recycling is an area that we believe will be increasingly of import in order to solve the environmental challenges alee. Sustainability and digitalization connected to packaging are strategic focus-areas for BillerudKorsnäs Venture, and Recyc3R presents a very interesting opportunity based on their combined expertise in both areas.

"At that place are already steps taken towards legislation and restrictions regarding single use products, and we believe this development volition continue. There is notwithstanding a lot of work to do in order to ensure that more packaging enters the recycling stream and is recycled into new products. Recycl3R'south production supports increased and cleaner recycling streams for this purpose."

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Source: https://packagingsouthasia.com/she-safety-health-and-environment/sustainability-health/billerudkorsnas-invests-in-recycling/

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